Years ago, my parents and I were on vacation. We wanted to eat Wiener Schnitzel – I used to eat meat back then – and went to the first restaurant restaurant, just because it was close to where we stayed. They happened to have it on their menu. But when we ordered Schnitzel there, the waiter said to us: »If you came here only for the Schnitzel, you should go to this other restaurant down the street. We’re not specialized in Schnitzel.« So we went. He didn’t make profit from us – at least not this time. We went there often for pasta afterwards. Companies can use this method, too. And they are already.