Aldi Employee Creates Lovestorm
This post is from April 2015, 11 years ago. My views may have changed since and some links may no longer work.
It’s 2015, everybody. People are eager to find the next shitstorm and sometimes, the most random act of kindness can create exactly the oppisite – a lovestorm. Just a few weeks ago, an employee of Aldi in the United Kingdom experienced exactly this.
When a senior citizen bought his grocery’s at the local store, the young employee walked him home and carried his stuff. Overwhelmed by this act of kindness, another person took a photo and published it on Facebook. It went viral.
Aldi as a company hadn’t anything to do with it, but still they were associated with it. Because of their employee, who did something that – at this time – wasn’t very common.
It’s one of the basic rules of marketing, now ever more relevant in the digital age: Your business is only as good as the employees you choose. They can create a shitstorm, or lovestorm.